Author and consultant James Sudakow takes a sledgehammer of silliness to corporate jargon to help boost your credibility and relatability in corporate communications.
1) Why do we do this jargon in the first place?
2) How the use of such jargon can actually damage our credibility and make people take us less seriously
3) Some key phrases to avoid right away--and what to use in their place
James Sudakow is author of Picking the Low-Hanging Fruit… and Other Stupid Stuff We Say in the Corporate World (Purple Squirrel Media, February 2016). He serves as the principal of CH Consulting, Inc., a boutique management and organizational effectiveness consulting practice he founded in 2010. Sudakow specializes in helping companies manage organizational transformation, create talent management strategies and programs that maximize employee capabilities and improve business performance. Before starting his own consultancy, James held leadership roles in several global multibillion-dollar organizations across the technology and health care industries.
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