322: Delivering the Most Persuasive Words with Michel Fortin

Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation.

 

You'll Learn:

1. The platinum rule for persuasion
2. The OATH formula to better know the people you need to persuade
3. The ‘so-that’ technique to bridge arguments and persuade people

 

About Michel:

Michel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that's also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from small businesses to multinationals. He’s also President and co-owner of Supportibles, Inc. (formerly Workaholics4Hire), an outsourced customer support solutions and backoffice business process services provider.

He leads a team of three managers and 22 support staff, as well as over 200 part-time virtual assistants and remote workers. They handle an average volume of over 15,000 support cases daily with clients in a variety of industries and verticals. He’s also responsible for building the clientbase, developing strategic marketing plans, and implementing business growth campaigns.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep322