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The Archive of Awesome

The whole back catalog of How to be Awesome at Your Job in one convenient feed. Get more fun, wins, meaning, and money from your job! Try starting with episode 0: START HERE and listener favorite episodes we put at the beginning numbered: A, B, C, D, E, and F. Welcome!
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The Archive of Awesome
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Jan 22, 2020

John C. Maxwell shares powerful wisdom on how to develop and transform budding leaders.

 

You’ll Learn:

1) Three simple questions that encourage growth

2) Why training programs don’t work--and what does

3) What the most beloved leaders do differently

 

About John:

John C. Maxwell is a #1 New York Times bestselling author, coach, and speaker who has sold more than 31 million books in fifty languages. He has been identified as the #1 leader in business by the American Management Association and the most influential leadership expert in the world by Business Insider and Inc. magazine. He is the founder of The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation, organizations that have trained millions of leaders from every country of the world. A recipient of the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network, Dr. Maxwell speaks each year to Fortune 500 companies, presidents of nations, and many of the world’s top business leaders. He lives in South Florida.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Empower. Save more money, effortlessly. Get $5 free at empower.me/awesome with the promo code AWESOME
  • FabFitFun. Get $10 off your curated subscription box delivering happiness with the best in beauty, fashion, home, wellness, and tech with the promo code BEAWESOME

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep537

Jan 20, 2020

Julian Treasure shares tactics and techniques that greatly improve how you communicate.

 

You'll Learn:

1) A crucial question for more powerful listening and speaking

2) The two biggest roadblocks to effective communication

3) How to make your voice more engaging

 

About Julian:

Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of the books How to be Heard and Sound Business.

Julian’s five TED talks have been watched more than 80 million times. His latest, “How to speak so that people want to listen,” is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME MagazineThe TimesThe Economist and the BBC.

Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question “How does your brand sound?”

 

Resources mentioned in the show:

 

Thank you Sponsors!

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep536

Jan 17, 2020

Nicolle Merrill shares practical tips for changing careers--and beating the doubt that comes with it.

 

You'll Learn:

1) Why it’s OK to not have it figured out

2) Powerful, clarifying questions for charting a new career path

3) Smart alternatives to a second degree

 

About Nicolle:

Four-time career-changer Nicolle Merrill excels in professional reinvention. A liberal arts graduate, she has written for Four Seasons and National Geographic private jet tours, taught digital communication skills to global executives, and sold adventure travel programs in New Zealand. As the former Associate Director of the Career Development Office At Yale School of Management, she coached hundreds of MBA students and professionals through all phases of their career transitions. Nicolle currently freelances as a conversation designer and analyst at an artificial intelligence startup. Her human-centered approach to career change, combined with a relentless curiosity about emerging career trends, has led to speaking engagements across the US, as well as in Canada and Ireland.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Fender Play. Learn to play an instrument from a legendary brand in music. Visit fender.com/podcast with the promo code AWESOME a free trial and 50% off.

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep535

Jan 15, 2020

Ryan Hawk shares how to transition from individual contributor to team leader.

 

You'll Learn:

1) Why top performers often struggle as new managers

2) What most managers fail to prepare for

3) Powerful ways to build your team’s trust

 

About Ryan:

Ryan Hawk is a keynote speaker, author, advisor, and the host of The Learning Leader Show, a podcast with millions of listeners in more than 150 countries. He is the author of Welcome To Management: How To Grow From Top Performer To Excellent Leader (McGraw-Hill, January 28, 2020).

A lifelong student of leadership, he rose to roles as a professional quarterback and VP of Sales at a multibillion-dollar company. Currently, as head of Brixey & Meyer’s leadership advisory practice, Ryan speaks regularly at Fortune 500 companies, works with teams and players in the NFL, NBA, and NCAA, and facilitates “Leadership Circles” that offers structured guidance and collaborative feedback to new and experienced leaders.

 

Resources mentioned in the show:

 

Thank you, Sponsors!

  • Fender Play. Learn to play an instrument from a legendary brand in music. Visit fender.com/podcast with the promo code AWESOME a free trial and 50% off.
  • Autonomous. Get your ridiculously customizable, ergonomic office chair at a ridiculously good price at autonomous.ai

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep534

Jan 13, 2020

Roger Dooley talks about how eliminating friction at work can lead to better productivity.

 

You'll Learn:

1) The cardinal rule of friction

2) How to reduce the friction of meetings

3) How mistrust creates friction

 

About Roger:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. 

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. 

 

Resources mentioned in the show:

 

Thank you Freshbooks!

  • Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533

Jan 10, 2020

Molly Fletcher explains how to expertly manage your energy to accomplish your best work.

 

You’ll Learn:

1) The key to better energy management

2) Smart ways to beat burn out

3) Why self-care shouldn’t make you feel guilty

 

About Molly:

Molly Fletcher is a trailblazer in every sense of the word—now a CEO, she shares unconventional techniques that made her one of the first female sports agents in the high stakes world of sports.

Too many leaders, teams, and organizations are stuck. Instead of achieving greatness, they remain stagnant, failing to reach their potential. That’s where Molly Fletcher comes in.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Freshbooks Cloud Accounting Software gets you paid twice as fast. Free trial (no credit card required) at freshbooks.com/awesome.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep532

Jan 8, 2020

Stan Silverman discusses how being different and taking risks pays off for your career.

 

You'll Learn:

1) Why failing is the first step to achieving more at work

2) How to take calculated risks that win at work

3) Why and how to break policy

 

About Stan:

Stan Silverman is the founder and CEO of Silverman Leadership. He is also a speaker, advisor, and the author of Be Different! The Key to Business and Career Success. He is a nationally syndicated writer on the topics of leadership, entrepreneurship, and corporate governance, writing for several publications such as the Philadelphia Business Journal.  

Silverman has served on several public, private, private equity and nonprofit boards and currently sits as the vice-chairman of the board of trustees at Drexel University. He earned his Bachelor of Science degree in chemical engineering and an MBA degree from Drexel University. He is also an alumnus of the Advanced Management Program at the Harvard Business School. 

 

Items mentioned in the show

 

Thank you, Sponsor!

  • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep531

Jan 6, 2020

Organizing guru Julie Morgenstern discusses how to manage your time for greater productivity.

 

You'll Learn:

1) A foolproof approach to managing your time

2) Two powerful questions to get a grip on your time

3) How to keep your inbox from taking over your day

 

About Julie:

Julie is a New York Times best-selling author, and everyone’s favorite organizing guru. USA Today recently called Julie “The Queen of Putting Life in Order.” She’s been featured in publications such as ForbesHarvard Business Reviewthe New York TimesWall Street JournalTimeO, The Oprah Magazine, and Redbook, and makes frequent appearances on national television and radio programs, including the Today Show, Rachel Ray, and NPR’s Fresh Air.

Her company Julie Morgenstern Enterprises provides corporate speaking, training, coaching and books to help individuals, and companies, to tame the chaos so they can make their unique contribution. Julie’s non-judgmental, inside-out approach to problems offers smart, practical and insightful solutions that transform the way people and companies function.

 

Resources mentioned in the show:

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep530

Jan 3, 2020

Dr. Daphne Scott debunks harmful myths to explain how to build a healthy relationship with success. 

 

You’ll Learn:

1) How your ambition is sabotaging your career

2) How to end the vicious cycle of stress

3) How to easily fit meditation into your daily routine

 

About Daphne:

 

Dr. Daphne Scott brings two decades of real world coaching and corporate development experience to her work with organizations, teams and individuals. She combines strong leadership abilities with highly-trained facilitation skills to bring individuals and teams into greater relationship, creativity, and ultimately, success.

 

Daphne is a Certified Mindfulness Meditation Teacher, a Professional Co-Active Coach (CPCC), certified Hendricks Coach, a founding member of the Conscious Leadership Group, and a member of the International Coaching Federation. She also holds a Masters Degree in Applied Positive Psychology from the University of Pennsylvania and a Doctorate of Science in Physical Therapy from Andrews University. Daphne is the Chief Culture Officer at Confluent Health and was previously the Director of Leadership Development at Athletico Physical Therapy.

 

Resources mentioned in the show:

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep529

Dec 23, 2019

Aaron Levy discusses how to encourage your team to give and receive more honest feedback.

 

You'll Learn:

1) The deciding factor of high-performing teams

2) How to make feedback less intimidating

3) Four ground rules that allow teams to thrive

 

About Aaron:

Aaron is the Founder and CEO of Raise The Bar, a firm focused on helping companies address the problem of millennial turnover.

Aaron is an ICF Associate Certified Coach, a Thrive Global contributor, an 1871 mentor, the Co-Director of Startup Grind Chicago and a member of the Forbes Coaches Council. He has educated, coached, and consulted over 5,500 business leaders, helping them to define goals, create action plans, and achieve sustained success.

Aaron is on a mission to transform the manager role – by empowering each manager with the tools, skills, and training to be leaders of people who unlock the potential of their team.

 

Resources mentioned in the show:

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep528

Dec 20, 2019

Chris Baréz-Brown shares high-impact approaches to boost your energy for more fulfilling workdays.

 

You'll Learn:

1) The surprising root of our energy problem

2) The tiny change that massively boosts productivity

3) A powerful way to lower stress and find clarity

 

About Chris:

Author and global event speaker, Chris has over 25 year’s experience in coaching, and counts multi-nationals such as ITV and Sky amongst the clients he's helped transform their business, from a personal level up. He has interviewed senior business leaders including Apple's Steve Wozniak and regularly coaches on leadership style at global events like Leadercast.

Chris recently created a new social enterprise programmed called Talk It Out, which has been proven to help reduce stress levels and increase self-awareness.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Babbel. Speak a new language with confidence with the top language learning app. Buy three months and get three free at babbel.com with promo code AWESOME2019.
  • Finance Pal. Streamline and manage all your accounting needs. Free trial available at FinancePal.com/awesome

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep527 

Dec 18, 2019

Writing Coach Daphne Gray-Grant offers practical tips to accelerate and improve your writing.

 

You'll Learn:

1) The biggest mistake people make when writing

2) Why outlines don’t work—and what does

3) Top do’s and don’ts for engaging writing

 

About Daphne:

Daphne Gray-Grant grew up in newspapers: her parents owned a struggling weekly where she worked from the age of 16. Eventually, she left the family business to become a senior editor at a major metropolitan daily. After the birth of her triplet children in 1994, she became a communications consultant, and writing and editing coach. Author of the books 8 1/2 Steps to Writing Faster, Better and Your Happy First Draft, Daphne has been coaching writing and blogging since 2006.

 

Resources mentioned in the show:

 

Thank you, Sponsors!

  • SideTrak. Work with two displays anywhere, anytime. Get 10% off at sidetrak.com/discount/awesome.
  • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome

 

 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep526 

Dec 16, 2019

Christine Clapp shares best practices for preparing and delivering engaging presentations.

 

You'll Learn:

1) The most common mistake in presentation preparation

2) The five S’s of confident speakers

3) How to eliminate filler words

 

About Christine:

Christine Clapp is the author of Presenting at Work: A Guide to Public Speaking in Professional Contexts and the president of Spoken with Authority, a Washington, D.C.-based presentation skills consultancy that includes a team of six expert coaches. Through training programs and coaching engagements, Christine and her team help professionals at law firms, corporations, associations, and non-profit organizations build the confidence to connect and the capacity to lead.

Christine holds two degrees in communication: a bachelor’s degree from Willamette University, and a master’s degree from the University of Maryland, College Park. She also taught public speaking to undergraduate and graduate students at The George Washington University for thirteen years.

 

Resources mentioned in the show:

 

Thank you, Sponsors!

  • Brooklinen. Enjoy award-winning sheets at an impressive price. Get 10% off and free shipping with promo code awesome. brooklinen.com/awesome
  • Babbel. Speak a new language with confidence with the top language learning app. Buy three months and get three free at babbel.com with promo code AWESOME2019.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep525

Dec 13, 2019

John DiJulius shares his expert tips for quickly building lasting emotional ties.

 

You'll Learn:

1) Four touchpoints that effectively build rapport

2) The subtle ways you’re killing the conversation

3) How to go from indifferent to curious

 

About John:

John is the authority on World-Class customer experience. He is an international consultant, keynote speaker, and best-selling author of five customer service books. His newest book, The Relationship Economy: Building Stronger Customer Connections in The Digital Age could not be timelier in the world we are living in. John has worked with companies such as The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, PwC, Celebrity Cruises, Anytime Fitness, Progressive Insurance, Harley-Davidson, Chick-fil-A, and many more.

 

Items mentioned in the show:

 

Thank You, Sponsor!

  • Honeybook. Save time on the admin of your business so you can do more of what you love. Get 50% off your first year at HoneyBook.com/awesome

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep524 

Dec 11, 2019

Dr. Kyra Bobinet explains how to close the gap between intention and behavior to form better, lasting habits. 

 

You’ll Learn:

1) Powerful behaviors that build life-changing habits

2) Just how long it takes to form a habit

3) Quick ways to ease stress and anxiety at work

 

About Kyra:

When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, Kyra devotes her life to helping people crack the code of how, what, and especially, WHY we engage.

 

Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.

 

Resources mentioned in the show:

 

Thank you, Sponsor!

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep523

Dec 9, 2019

You'll Learn:

1) Top 3 tactics for noise survival

2) The problem with multitasking and what to do instead

3) How to train yourself to say no

 

About Joe:

Joe McCormack founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency.

A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change, leadership, and focus.

 

Resources mentioned in the show:

 

Thank You, Sponsors!

  • Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOME
  • Babbel. Speak a new language with confidence with the top language learning app. Buy three months and get three free at babbel.com with promo code AWESOME2019.
  • Finance Pal. Streamline and manage all your accounting needs. Free trial available at FinancePal.com/awesome

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep522

Dec 6, 2019

Dr. Roger Firestien shares his simple method for generating more original ideas.

 

You'll Learn:

1) The four guidelines for generating ideas

2) Why silly warm ups seriously help brainstorming

3) The magic number for creative ideas

 

About Roger:

Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world.

By applying Roger’s work in creativity:

  • Clorox solved a 77-year-old problem in 15 minutes;
  • General Motors came up with a $1.50 solution that saved the company $50,000 a week;
  • Mead Paper developed a world-class line of products and saved $500,000 a year;

Called “The Gold Standard” of creativity training by his clients, he has presented programs in creativity

to over 600 organizations nationally and internationally.

Roger’s latest book Create in a Flash: A Leader's Recipe for Breakthrough Innovation provides techniques

to grow personal and team capacity for tackling tough challenges and recession proofing any business.

 

Thank you Sponsors!

  • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome
  • Alitu.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep521

Dec 4, 2019

Charlie Gilkey discusses how to deal with the obstacles that derail your important projects

 

You'll Learn:

1) The magic number for projects

2) Signs that a project truly matters to you

3) When and how to say no to your family, friends, and bosses

 

About Charlie:

Charlie Gilkey is an author, entrepreneur, philosopher, Army veteran, and renowned productivity expert. Founder of Productive Flourishing, Gilkey helps professional creatives, leaders, and changemakers take meaningful action on work that matters. His new book is Start Finishing: How to Go from Idea to Done.

 

Resources mentioned in the show:

 

Thank you Sponsors!

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep520

Dec 2, 2019

You'll Learn:

1) The surprising cost of avoiding conflict

2) Eight crucial steps for productive disagreement

3) What to do when you disagree with your boss

 

About Buster:

Buster Benson is an entrepreneur and a former product leader at Amazon, Twitter, Slack, and Patreon. He's now editor of and writer for the Better Humans publication on Medium, creator of 750Words.com which brings private journaling to a safe place on the web, and developer of Fruitful Zone, an online platform facilitating healthy discourse. He is also author of the Cognitive Bias cheat sheet with over one million reads.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOME
  • Policygenius helps you shop for life insurance in under two minutes. Check them out at Policygenius.com.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep519 

Nov 27, 2019

Dr. Gleb Tsipursky explains why we often make disastrous decisions—and how to make smarter ones.

 

You'll Learn:

1) The biggest decision-making mistake people make

2) Three handy debiasing techniques

3) Five questions to guide everyday decisions

 

About Gleb

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky protects leaders from disasters by developing the most effective decision-making strategies via his consulting, coaching, and training firm Disaster Avoidance Experts. A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC. A best-selling author, his new book, available on Amazon and in book stores everywhere, is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • SideTrak. Work with two displays anywhere, anytime. Get 10% off at sidetrak.com/discount/awesome.
  • Young Investors Society. Help the next generation make wise financial decisions at yis.org.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep518

Nov 25, 2019

Tim Campos discusses how he doubled Facebook’s productivity—and how to double your own.

 

You'll Learn:

1) The secret to how Tim doubled Facebook's productivity

2) The biggest mistake people make with their calendars

3) The two kinds of time professionals have

 

About Tim

Tim Campos doubled productivity for Facebook while he was Chief Information Officer between 2010 and 2016. Now, Tim runs Woven. Woven is a digital calendar that helps people get the most out of their time while studying the analytics behind how we’re using our time.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome
  • FabFitFun. Get $10 off your curated subscription box delivering happiness with the best in beauty, fashion, home, wellness, and tech with the promo code BEAWESOME

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep517

Nov 22, 2019

David Wood shares his process for making difficult conversations more manageable.

 

You'll Learn:

1) What makes difficult conversations so difficult

2) The four-step blueprint for tackling difficult conversations

3) The simplest way to receive more quality feedback

 

About David

After life as a consulting actuary to Fortune 100 Companies, David built the world's largest coaching business, becoming #1 on Google for "life coaching."

 

He wants every human to play the best game they possibly can in work AND life and to have zero-regrets when they die. David coaches both high performing leaders, and soon-to-be-released prison inmates, to higher levels of Truth, Daring and Caring.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Brooklinen. Enjoy award-winning sheets at an impressive price. Get 10% off and free shipping with promo code awesome. brooklinen.com/awesome
  • Honeybook. Save time on the admin of your business so you can do more of what you love. Get 50% off your first year at HoneyBook.com/awesome
  • EverlyWell provides easy at-home health test kits for food sensitivity, metabolism and 30 other things! Save 15% at EverylyWell.com/Awesome.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep516

Nov 20, 2019

Susan Fowler explains what we get wrong about motivation and how to make the shifts to master it.

 

You'll Learn:

1) Major misconceptions about motivation

2) The three keys to mastering your motivation

3) An overlooked leadership practice to improve engagement

 

About Susan

Susan Fowler is dedicated to helping others master their motivation and achieve their highest aspirations. A sought-after speaker, consultant, and motivation coach, she has shared her message on optimal motivation and thriving together in all fifty states and over forty countries. Susan is the bestselling author of Why Motivating People Doesn’t Work... and What Does, and coauthor of Self Leadership and The One Minute Manager with Ken Blanchard. Her latest book, Master Your Motivation: Three Scientific Truths for Achieving Your Goals, released last June. Susan is also a professor in the Master of Science in Executive Leadership program at the University of San Diego.

 

Resources mentioned in the show:

 

Thank you Sponsors!

  • Liquid I.V. Hydrate better conveniently and naturally. Save 25% with the promo code AWESOME.

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep515

Nov 18, 2019

Professional poker player Alec Torelli shares his tips for making wise decisions during high-stakes situations.

 

You'll Learn:

1) How to keep emotions from overtaking logic

2) When to go with your gut

3) How to better read people and situations

 

About Alec:

Alec Torelli is a professional high stakes poker player turned digital entrepreneur and keynote speaker, who shares how the lessons he learned from poker can be applied to life and business.

Alec is the founder of Conscious Poker, a popular poker training platform, and after spending the last 14 years making decisions for hundreds of thousands of dollars in a single hand, he now gives talks in which he dissects the anatomy of decision making to help others hone the way they make choices.

 

Resources mentioned in the show:

 

Thank you Sponsors!

 

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep514 

Nov 15, 2019

Lee Hartley Carter discusses why facts alone won’t persuade others—and what does. 

 

You’ll Learn:

1) Why you need more than just facts

2) The foundations of compelling persuasion

3)How to craft your master narrative 

 

About Lee

Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

 

Resources mentioned in the show:

 

Thank you Sponsors!

 

View transcript, show notes, and links at http://awesomeatyourjob.com/ep513

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