Brian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond.
You'll Learn:
About Brian:
Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like.
Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career. He worked with many of the most legendary copywriters and consultants who have ever lived. Under Brian's marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
Brian writes and speaks regularly; recent content can be found at www.briankurtz.net and www.briankurtz.net/blog. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing was released in April of 2019. Brian also loves being a Little League Baseball Umpire.
Resources mentioned in the show:
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View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep463